I recently wrote about the challenge of presenting weather dangers in a clearer manner, and how important it was to clarify the risk represented by much of our sometimes vague terminology.

Another problem is that most consumers receive their weather from the media, and the media does indeed to need to drive viewership. I am of the opinion that people who are watching the news are already in it for the weather forecast, as it will help guide their decisions for the day, but some corporate overseers see it differently.

Meteorologist Joe Crain was recently terminated for espousing the opinion found in the above video. His station’s corporate management insisted upon a certain number of “Code Red” weather days with no real threshold for what that meant. Obviously, that runs counter to the efforts of increasing weather awareness for the every day person.

Overwarning, or in this case overpromoting severe weather is akin to crying wolf. If a Code Red day can mean rain for three or four days, how can the viewer know that Code Red means severe thunderstorms or tornadoes on another day?

But alas, the bottom line is financial, especially when a national corporation owns a local TV station, rather than public safety. While Crain was in the right by most clear thinking opinions, he definitely ran afoul of his employers’ business plan. It’s a blight for all meteorologists.

This massive, sprawling dust storms are more frequently associated with the sandy deserts of the Middle East, or more locally, the dusty landscapes of the Southwest, but this massive haboob swept into Lubbock, Texas late last week, and was captured by Texas Tech University for all of us to marvel at.

As the Red Raiders noted, the haboob is formed, as they often are, but winds rushing away from thunderstorms, thanks to downdrafts hitting the earth and spreading outward, faster than the storm motion itself. This is a feature that often appears in the desert where the climate is arid and the ground can get dusty, but where instability can be such that strong, but low precipitation thunderstorms can develop. Usually, there is more moisture available than this in West Texas, but on this occasion, we get quite the show.

We’re now into Meteorological Summer (June-August), so it’s no surprise that temperatures are starting to heat on up here across the country. After what seemed like an extremely late start to Spring around here in the Upper Midwest, everything is in full bloom as the temperatures have been pushing into the 70s and 80s lately. Well, today here in the Twin Cities, we officially hit 90! We last hit 90 on September 16th, a span of 264 days! (The record, if you wish to know, is an insane 691 days, Minneapolis went all of 1915 without hitting 90F). Luckily the humidity was kept in check today, with dew points around 60, so it was nowhere close as bad as it could have been.

Where it WAS pretty awful was south Texas. Brownsville hit 104 degrees today, not only setting a record for the date, but setting an all-time record high for the month of June! (103F in 1918 and 2012 previously). However, that was no match for Falcon Lake, TX (also along the Texas/Mexico border), which reached an incinerating 116 degrees! Heat Indicies reached into the 120s in some places given the dew points were in the upper 70s to 80 at some spots. Certainly no good for anybody having to be outside in that.

And it’s not just the US that’s roasting right now. Record heat engulfed Scandinavia, as portions of northern Finland reached well into the 80s, nearly into the Arctic Circle. Some reports are saying they haven’t experienced this type of heat that far north so early in the summer season before. And since most of those locations have homes which aren’t equipped with air conditioning, it’s leading to some miserable nights.

Most likely we’ll see more extreme heat “outbreaks” as Summer plugs along, but we can always hope that they’re short in duration and people take precautions to protect themselves from its effects.

There are so many layers of terminology in meteorology and weather forecasting on top of the scientific definitions of various phenomenon that it’s no wonder there is so much confusion when dangerous weather looms. Part of the problem is a fundamental lack one’s own geography, but also a lot of these terms we use in alarm as meteorology, we take for granted that the general public understands.

The problem is that more often than not, the public does not understand. There are a lot of terms, there are a lot of different levels of concern and there is generally a lot of confusion. One of the disconnects is that meteorologists are immersed in the terminology at all times, whereas the lay person only worries about, say, thunderstorm watches a handful of times a year. I’ve seen too many meteorologists get exasperated with the public, but the truth is, there is culpability on our side as well.

I would invite you all to explore my book, coming out on June 18th, for some definitions on watches and warnings. The short version is that warnings are more immediate, while watches are more precautionary. This section begins on Page 108, if you are so interested.

The Storm Prediction Center is truly our first alert for impending severe weather. Still, their terminology can run afoul of the laypersons intuition. Take a look at the current Day 1 (aka – today) forecast for thunderstorms across the US.

If you are a regular reader of this blog, you might know that a “Slight Risk” (SLGT) suggests a potentially stormy day, while an “Enhanced Risk” (ENH) portends a bit more intensity, but if you aren’t familiar with these definitions, a “slight risk” may seem dismissable, while an “enhanced risk” sounds apocalyptic.

Generally speaking, the outlooks are based on the potential for severe weather to occur within 25 miles of a location. The threshold for severe wind and hail is a 15% chance to be referred to as a “slight risk” which means that roughly, you can expect a severe weather event once every 6 or 7 times a slight risk is issued in your area. Tornadoes have a lower threshold, of 5%, or one in every 20 issuances, to have a slight risk be issued for an area. This is the case today in southern Mississippi and eastern Louisiana.

when a “Moderate” or “High” risk is issued, this should be an advanced notice of a significant severe weather outbreak expected for the day. Usually, this terminology is broadcast by the media. For further information, a visit to the SPC website will give a breakdown of the individual threats. and will even label areas under the threat (10% or higher) of significantly severe weather, by use of hatching in their graphics.

It kills us as meteorologists to hear that there was “no warning” when a catastrophic storm moves through an area, because in our minds, there are often at least three layers of notification before a storm arrives. We must accept the fact that the messaging is not as crystalline for the lay person as it is for us, and attempt to deliver out alerts more clearly. for the time being, I hope that this helps to clarify some of the terminology that exists today.

Between a move and a long vacation, Victoria-Weather wasn’t very active, so as much as I like to laud active months for their clarity in selecting a forecaster, I think luck had more to do with the result than usual. The win was split by The Weather Channel and Accuweather all the same.