This will be the last Super Bowl for Minnesota. Too much money at stake on Friday and Saturday for cold to keep corporate money away. League can’t afford to do it with sponsors needing to activate effectively.
— Darren Rovell (@darrenrovell) February 3, 2018
Darren Rovell is the ESPN sports economics reporter, and he had this rather mean spirited tweet before the game was played or any of the numbers were released, Until Friday and Saturday, it really wasn’t as bracingly cold, and frankly, this time of year, it’s not generally this cold.
While the game was, far and away, the coldest Super Bowl in history (that is to say, the city temperature… it was played indoors) it was also a solid 20 degrees below normal, and it was in the mid 40s the week before.
It’s hard to convince people that Minneapolis isn’t generally this intolerable (weatherwise, it’s wonderful otherwise), especially if visitors are still looking at the local forecast. It’s not expected to reach normal for at least a week.
Congratulations to the Philadelphia Eagles on their victory!